Skip to content
Khun MarkKhun Mark

Guide

Phuket vs Pattaya, Hua Hin, Bali and Chiang Mai: where to live

Khun Mark lives in Phuket and advises on homes here, so he will not pretend to be neutral. But the island does not suit everyone. This is an honest comparison of the five places his clients most often weigh up, written for people moving, not holidaying.

Updated 27th October 2026 · 9 min read

The short answer

  • Phuket suits families, people who fly often and buyers who want sea, schools and private hospitals on one island. It costs more than the other Thai options.
  • Pattaya suits people who want city life on the coast within easy reach of Bangkok, at lower rents.
  • Hua Hin suits retirees and couples who want a quieter, drier seaside town and a road link to Bangkok.
  • Chiang Mai suits people who want culture, mountains and the lowest living costs of the five, and can live with the burning season.
  • Bali suits remote workers and lifestyle buyers who love its culture and are comfortable with Indonesian ownership rules, which are different from Thailand's.

Pattaya, Hua Hin, Chiang Mai and Phuket share one set of Thai laws on visas and property. Bali is in Indonesia, with its own visas, its own property law and its own tax system.

Side by side

The five compared

PhuketPattayaHua HinChiang MaiBali
SettingIsland on the Andaman Sea, beaches on the west coastCoastal city on the eastern Gulf of ThailandSeaside town on the western Gulf of ThailandNorthern city in a mountain valleyIndonesian island, beach and inland towns
Rainy seasonRoughly May to OctoberRoughly May to OctoberMainly September and OctoberRoughly June to October, with a smoky burning season around February to AprilRoughly November to March or April
AirportPhuket International Airport on the islandSuvarnabhumi in Bangkok by road; U-Tapao nearby has few scheduled flightsSuvarnabhumi by road, around three hours; small local airportChiang Mai International Airport, with regional flightsNgurah Rai International Airport
Private hospitalsBangkok Hospital Phuket, Bangkok Hospital SirirojBangkok Hospital PattayaBangkok Hospital Hua Hin, San Paulo Hua HinBangkok Hospital Chiang Mai and othersBIMC and Siloam; serious cases are often evacuated, usually to Singapore
International schools20+, including UWC Thailand and BISPRegents International School Pattaya, Rugby School Thailand and othersA handful, including Hua Hin International SchoolSeveral, including Prem Tinsulanonda and NakornpayapSeveral, including Green School Bali and Canggu Community School
Living costs vs PhuketBaselineAbout 13% lower including rentAbout 17% lower including rentAbout 30% lower including rentAbout 2% higher including rent
Foreign ownershipCondo freehold within 49% quota; land on 30-year leaseSame Thai rulesSame Thai rulesSame Thai rulesNo freehold land; Hak Pakai with residency, leasehold or a PT PMA company
Typical homes for foreignersPool villas and resort condosHigh-rise condosCondos and villas on estatesCity condos and housesLeasehold villas

Living cost comparisons are Numbeo's crowd-sourced city comparisons, checked October 2026. Treat them as a rough guide.

The places

Phuket

Thailand's largest island, and the most complete package of the five. You get beaches, an international airport on the island, more than 20 international schools and private hospitals in Phuket Town, with clinics on the west coast.

The trade-offs are cost and the rainy season. Numbeo puts Phuket as the most expensive of the four Thai options, and the west coast takes the brunt of the monsoon from around May to October, when the sea is rougher.

Where you live on the island matters as much as the island itself. The area guides cover Bang Tao and Laguna, Layan, Surin and Kamala, Rawai and Nai Harn and Cape Yamu.

Pattaya

A busy coastal city on the eastern Gulf, with a large expat community, a big high-rise condo market and a lively nightlife centre, plus quieter neighbourhoods such as Jomtien to the south.

Its biggest advantage is Bangkok. Suvarnabhumi Airport is reached by road, and most residents fly from there. U-Tapao, the nearest airport, has few scheduled flights. Rents are lower than in Phuket: Numbeo puts them about 21% lower.

For families, Regents International School Pattaya offers both A Levels and the IB Diploma, and Rugby School Thailand is nearby. Bangkok Hospital Pattaya is the main private hospital.

Hua Hin

A royal seaside town on the western Gulf, popular with retirees and Bangkok weekenders. Life is calmer than Phuket or Pattaya, with golf courses, a long beach and villa estates inland.

Hua Hin is one of the drier spots on the coast, with most heavy rain falling in September and October. The trade-off is connections: most residents fly from Suvarnabhumi, around three hours away by road, and the local airport has only a few flights.

Bangkok Hospital Hua Hin covers everyday private care. The choice of international schools is narrow, with Hua Hin International School the main through-school, so families with older children often look elsewhere.

Chiang Mai

Northern Thailand's cultural capital: temples, mountains, a cooler season from late in the year and a large community of remote workers and retirees. It is the cheapest of the five. Numbeo puts living costs including rent about 30% below Phuket, and rents about 47% lower.

The serious drawback is air quality. Agricultural burning across the region usually brings a smoky season from around February to April, when PM2.5 levels regularly reach unhealthy levels. Many residents leave for those months. Anyone with asthma or young children should take it seriously.

Chiang Mai has its own international airport, good private hospitals including Bangkok Hospital Chiang Mai, and established international schools such as Prem Tinsulanonda and Nakornpayap. There is no sea.

Bali

Indonesia's best-known island draws remote workers, surfers and families who love its culture, rice terraces and creative scene. Day to day, Numbeo puts living costs excluding rent about 14% below Phuket, but rents about 36% higher.

Bali's wet season runs roughly from November to March or April, the opposite of Phuket's. Ngurah Rai International Airport has wide international links. Private hospitals such as BIMC and Siloam handle routine and emergency care, but serious cases are often evacuated, usually to Singapore, so international health insurance with evacuation cover matters.

Schools include Green School Bali, Canggu Community School and Bali Island School. The biggest difference for a buyer is the law, covered below.

Ownership

Buying property: Thailand vs Bali

Thailand (Phuket, Pattaya, Hua Hin and Chiang Mai). The rules are national, so they are the same in all four. A foreigner can own a condo outright on foreign freehold title, provided total foreign ownership in the building stays within 49% of the floor area and the money comes in from abroad in foreign currency. Foreigners cannot own land, so villas are usually bought on a registered land lease of up to 30 years, with ownership of the building. Thai companies with nominee shareholders are illegal. The freehold vs leasehold guide explains each structure, and the buying guide walks through the process.

Bali (Indonesia). Foreigners cannot hold Hak Milik, Indonesia's freehold title. There are three main legal routes:

  • Hak Pakai (right to use): a registered title for a home you live in, available only to foreigners with an Indonesian residence permit (KITAS or KITAP). It runs for an initial 30 years with extensions, and a minimum price applies. The published floor in Bali is IDR 5 billion for a house and IDR 2 billion for an apartment.
  • Hak Sewa (leasehold): a notarised lease from an Indonesian landowner, often for 25 to 30 years. No residency is needed. This is the route most foreign villa buyers use.
  • PT PMA: a foreign-owned Indonesian company holding a Hak Guna Bangunan (right to build) title. It suits genuine businesses and investors, and carries capital, licensing and reporting obligations.

Nominee arrangements, where an Indonesian citizen holds freehold for a foreigner, are illegal in Indonesia, just as nominee companies are in Thailand. Owning or leasing a villa in Bali also does not automatically give you a licence to let it to holidaymakers.

In both countries, use an independent lawyer, or in Indonesia a notary, acting only for you.

This is general guidance, not legal advice.

Who it suits

Which place fits your life

  • Families with school-age children

    Phuket, for the choice of schools and hospitals, followed by Pattaya for its access to Bangkok. The schools guide covers Phuket's options.

  • Retirees

    Hua Hin for calm, Chiang Mai for the lowest costs, Phuket for healthcare and an airport on the doorstep. Rawai and Nai Harn in Phuket's south have a long-stay community.

  • Remote workers

    Chiang Mai and Bali are long-established bases for remote workers. Phuket's west coast suits those who also want international schools and quick flights.

  • Buyers who want to own outright

    Thailand, where a foreigner can hold a condo on freehold title. In Bali, foreign individuals cannot hold freehold at all.

  • Frequent flyers

    Phuket and Bali both have international airports on the island. Pattaya and Hua Hin rely on Bangkok.

  • Buyers who want a pool villa by the sea

    Phuket and Bali. In Phuket, villas are bought on a registered land lease; in Bali, usually on leasehold.

Questions

Frequently asked questions

Is Phuket or Pattaya better to live in?

It depends on what you want. Phuket has better beaches, its own international airport and a wider choice of international schools. Pattaya is cheaper, with rents about 21% lower according to Numbeo, and is close to Bangkok by road. Families and frequent flyers tend to choose Phuket; people who want city life near Bangkok tend to choose Pattaya.

Is Phuket better than Bali for expats?

For buyers, Thailand's rules are simpler: a foreigner can own a condo outright, while in Bali foreign individuals cannot hold freehold. Phuket also has more international schools and full private hospitals on the island. Bali has a larger remote-work and creative scene and costs less day to day, though Numbeo puts its rents higher than Phuket's.

Is Chiang Mai cheaper than Phuket?

Yes. Numbeo's comparison, checked in October 2026, puts living costs including rent about 30% lower in Chiang Mai and rents about 47% lower. The trade-offs are no sea and a smoky burning season from around February to April.

Can foreigners buy property in Bali?

Not freehold. Foreigners can hold a Hak Pakai title with an Indonesian residence permit and above a minimum price, lease property on a Hak Sewa leasehold, or buy through a foreign-owned PT PMA company. Nominee arrangements are illegal. This is general guidance, not legal advice.

Where is the best place to live in Thailand for expats?

There is no single best place. Phuket suits families and people who fly often, Pattaya suits those who want to be near Bangkok, Hua Hin suits quieter retirement, and Chiang Mai suits those who want the lowest costs and a cooler season. Visit in both the dry and rainy seasons before you decide.

What is the best place to retire in Thailand?

Hua Hin and Chiang Mai are long-standing retirement choices for their calm and lower costs. Phuket suits retirees who want private hospitals, an international airport and the sea close by, with Rawai and Nai Harn home to a large long-stay community.

This is general guidance, not legal advice.

Leaning towards Phuket?

Come and test it. Rent first, stay at the VIP Villa Stay while Khun Mark shows you homes, or ask him to view properties for you from overseas.